Reinventing retail with the world’s first AI powered car showroom
Reinventing retail with the world’s first AI powered car showroom
Reinventing retail with the world’s first AI powered car showroom
Reinventing retail with the world’s first AI powered car showroom
Reinventing retail with the world’s first AI powered car showroom
Lotus
Lotus
Lotus
Lotus
Lotus
Personal Showroom
Personal Showroom
Personal Showroom
Personal Showroom
Personal Showroom
My role:
Role:
Design Director code d'azur
My role:
Design Director code d'azur
What did I do:
Concept Art Direction UI/UX
What did I do:
Concept Art Direction UI/UX
In early 2023, Lotus launched the all-electric Eletre. But with a very limited showrooms, how do you offer every prospect around the world the same personal and premium buying experience?
Together with Lotus we developed a tailor-made showroom experience build on bespoke AI technology and premium video content. The Personal Showroom can answer any and every question regarding the Lotus Eletre.
In early 2023, Lotus launched the all-electric Eletre. But with a very limited showrooms, how do you offer every prospect around the world the same personal and premium buying experience?
Together with Lotus we developed a tailor-made showroom experience build on bespoke AI technology and premium video content. The Personal Showroom can answer any and every question regarding the Lotus Eletre.
Awards &
recognition
Awards &
recognition
The Webby Awards — Nominee (Products & Services)
Dutch Creativity Award — Bronze lamp (Design, Website)
Dutch Creativity Award — Finalist (Design, XR)
Fast Company’s Innovation by Design Award (User Experience)
The Webby Awards — Nominee (Products & Services)
Dutch Creativity Award — Bronze lamp (Design, Website)
Dutch Creativity Award — Finalist (Design, XR)
Fast Company’s Innovation by Design Award (User Experience)
Contextualised content
Contextualised content
From generic questions like, “Can I drive it from Amsterdam to Paris on a single charge?” to very personal questions like, “I have three German Shepherds, can I bring them?” and even the silly ones “What feature do you think James Bond would like most?”. But not only is it able to just answer your questions.
From generic questions like, “Can I drive it from Amsterdam to Paris on a single charge?” to very personal questions like, “I have three German Shepherds, can I bring them?” and even the silly ones “What feature do you think James Bond would like most?”. But not only is it able to just answer your questions.
And that’s not all. It also remembers your traits and measures your interest on the fly. This means that your answers are always contextualised (it remembered you have three German Shepherds when you ask about the climate control later) and, if needed, it can trigger a call to action, like booking a test drive.
And that’s not all. It also remembers your traits and measures your interest on the fly. This means that your answers are always contextualised (it remembered you have three German Shepherds when you ask about the climate control later) and, if needed, it can trigger a call to action, like booking a test drive.
The AI Visualisation
The AI Visualisation
Instead of creating an avatar or a persona, we visualised the omnipresence of the AI together with renowned light and sound designer Boris Acket in the form of a physical experience where the lights in the background and the sound design embody the entity as it moves and changes with the voice.
Instead of creating an avatar or a persona, we visualised the omnipresence of the AI together with renowned light and sound designer Boris Acket in the form of a physical experience where the lights in the background and the sound design embody the entity as it moves and changes with the voice.
