Helping DIY-ers to imagine their home potential
Helping DIY-ers to imagine their home potential
Helping DIY-ers to imagine their home potential
Helping DIY-ers to imagine their home potential
Helping DIY-ers to imagine their home potential
Karwei
Karwei
Karwei
Karwei
Karwei
Style Studio
Style Studio
Style Studio
Style Studio
Style Studio
My role:
Role:
Design Director UI Designer Dentsu / Isobar
My role:
Design Director UI Designer Dentsu / Isobar
What did I do:
Prototyping Art Direction UI/UX
What did I do:
Prototyping Art Direction UI/UX
Karwei, one of the top DIY stores in the Netherlands, approached us at Dentsu Creative to shake up their customer experience with some fresh digital solutions. We found that customers often struggled to imagine how samples for floors, walls, and windows would look in their own homes, making these big decisions pretty stressful.
To tackle this, we kicked off a two-week design sprint where we brainstormed, designed, and built a proof of concept and a clickable prototype. We tested these with customers to see what worked. This new digital retail experience lets customers preview product samples in their own spaces while they're still in the store, making the shopping process much smoother and more enjoyable.
Karwei, one of the top DIY stores in the Netherlands, approached us at Dentsu Creative to shake up their customer experience with some fresh digital solutions. We found that customers often struggled to imagine how samples for floors, walls, and windows would look in their own homes, making these big decisions pretty stressful.
To tackle this, we kicked off a two-week design sprint where we brainstormed, designed, and built a proof of concept and a clickable prototype. We tested these with customers to see what worked. This new digital retail experience lets customers preview product samples in their own spaces while they're still in the store, making the shopping process much smoother and more enjoyable.
Outcomes
Outcomes
58%
Successfully completed styling their room
75%
Felt it helped with their home makeover project
58%
Successfully completed styling their room
75%
Felt it helped with their home makeover project
77%
Would be interested in an online version
77%
Would be interested in an online version
Awards &
recognition
Awards &
recognition
Spin Awards — Silver Innovation
Spin Awards — Nomination User experience
Spin Awards — Silver Innovation
Spin Awards — Nomination User experience
How it works #1 Draw
How it works #1 Draw
Turn a quick sketch into a 3D model of your room. Our easy-to-use solution for creating a 3D floor plan, combined with our intuitive, hands-on user onboarding, gets users up and styling their rooms in no time.
Turn a quick sketch into a 3D model of your room. Our easy-to-use solution for creating a 3D floor plan, combined with our intuitive, hands-on user onboarding, gets users up and styling their rooms in no time.
How it works #2 Scan
How it works #2 Scan
Scan or browse thousands of product samples. Customers can scan physical samples of floors, walls, or curtains they've collected in-store to add to their digital collection. Alternatively, they can browse and filter the entire catalog within Style Studio itself.
Scan or browse thousands of product samples. Customers can scan physical samples of floors, walls, or curtains they've collected in-store to add to their digital collection. Alternatively, they can browse and filter the entire catalog within Style Studio itself.
How it works #3 Style
How it works #3 Style
Style your room and save your shopping list. Drag furniture presets to roughly replicate your space and start styling with the samples you've collected. Our tool renders rooms as professional moodboard sketches, giving users a quick impression of their room and encouraging creative exploration.
Style your room and save your shopping list. Drag furniture presets to roughly replicate your space and start styling with the samples you've collected. Our tool renders rooms as professional moodboard sketches, giving users a quick impression of their room and encouraging creative exploration.
Team credits
Team credits
Account: Joeri Bakker
Project management: Frida Hedqvist
UX: Joris Feitz, Sasha Irla
Design: Caroline Busson, Tomas Freriksen, Massimo Meijer
Development: Luke Vink, Superhero Cheesecake
Account: Joeri Bakker
Project management: Frida Hedqvist
UX: Joris Feitz, Sasha Irla
Design: Caroline Busson, Tomas Freriksen, Massimo Meijer
Development: Luke Vink, Superhero Cheesecake