World's most elaborate trading challenge
World's most elaborate trading challenge
World's most elaborate trading challenge
World's most elaborate trading challenge
World's most elaborate trading challenge
IMC
IMC
IMC
IMC
IMC
Prosperity
Prosperity
Prosperity
Prosperity
Prosperity
My role:
Role:
Design Director code d'azur
My role:
Design Director code d'azur
What did I do:
Concept Art/Design Direction UI/UX
What did I do:
Concept Art/Design Direction UI/UX
The trading world is always on the hunt for fresh blood. But let's face it, the industry can seem about as exciting as watching paint dry. That's where IMC Trading stepped in, ready to shake things up.
They knew the old-school methods wouldn't cut it with the Gen Z crowd. So, they called on us to dream up something wild. Enter Prosperity—a 10-day rollercoaster ride that put the world's brightest minds to the test.
The trading world is always on the hunt for fresh blood. But let's face it, the industry can seem about as exciting as watching paint dry. That's where IMC Trading stepped in, ready to shake things up.
They knew the old-school methods wouldn't cut it with the Gen Z crowd. So, they called on us to dream up something wild. Enter Prosperity—a 10-day rollercoaster ride that put the world's brightest minds to the test.
Outcomes
Outcomes
11k
Participants stepped up to the challenge
94%
Considering a career in trading
11k
Participants stepped up to the challenge
94%
Considering a career in trading
Awards &
recognition
Awards &
recognition
The Webby Awards — Honoree (Best Community Engagement)
The Lovie Awards — Bronze (Best Use of Data)
The Lovie Awards — People's Vote (Best Use of Data)
The Lovie Awards — Bronze (Apps, Platforms, and Software)
The Lovie Awards — Silver (Social)
The Lovie Awards — People's Vote (Social)
The Lovie Awards — Shortlist (Marketing, Advertising & PR)
Dutch Creativity Award — Bronze lamp (Digital, Gaming)
MET AMS Awards — Gaming Excellence Awards
The Webby Awards — Honoree (Best Community Engagement)
The Lovie Awards — Bronze (Best Use of Data)
The Lovie Awards — People's Vote (Best Use of Data)
The Lovie Awards — Bronze (Apps, Platforms, and Software)
The Lovie Awards — Silver (Social)
The Lovie Awards — People's Vote (Social)
The Lovie Awards — Shortlist (Marketing, Advertising & PR)
Dutch Creativity Award — Bronze lamp (Digital, Gaming)
MET AMS Awards — Gaming Excellence Awards
Real market mechanics
Real market mechanics
Participants got to flex their programming muscles and dive deep into the world of trading algorithms. Picture this: tropical islands, seashells, coconuts, and pineapples. It's like a virtual paradise where you get to play the stock market.
Whether flying solo or teaming up, everyone had to bring their A-game. With Python skills in hand and a dash of strategic thinking, they had to outwit the competition and rake in the riches—all while diving headfirst into the world of market making.
Participants got to flex their programming muscles and dive deep into the world of trading algorithms. Picture this: tropical islands, seashells, coconuts, and pineapples. It's like a virtual paradise where you get to play the stock market.
Whether flying solo or teaming up, everyone had to bring their A-game. With Python skills in hand and a dash of strategic thinking, they had to outwit the competition and rake in the riches—all while diving headfirst into the world of market making.
Island leaderboards
Island leaderboards
Making a decent profit rewards players with new island tiles, growing their islands and flexing their trade-game to the rest of the competition. More profit also means more upgraded island tiles, turning a sandy shoreline into a lush, tropical landscape. The IMC office buildings even popped up on some of the best performing islands!
Making a decent profit rewards players with new island tiles, growing their islands and flexing their trade-game to the rest of the competition. More profit also means more upgraded island tiles, turning a sandy shoreline into a lush, tropical landscape. The IMC office buildings even popped up on some of the best performing islands!
The results
The results
The results blew us out of the water. Over 11,000 participants stepped up to the challenge, with the champions winning a tropical paradise trip. But the real winner was IMC. Prosperity turned players into prospective candidates, with 94% considering a career in trading.
Now that’s a lot of fortune.
The results blew us out of the water. Over 11,000 participants stepped up to the challenge, with the champions winning a tropical paradise trip. But the real winner was IMC. Prosperity turned players into prospective candidates, with 94% considering a career in trading.
Now that’s a lot of fortune.
Team credits
Team credits
Account: Arvid van Kasteel, Renate Ebbenhorst
Project Management: Brendan Spijkerman
Creative Direction: Jeroen Thissen, Dani Polak
Art/Design Direction: Massimo Meijer
Copywriting: Oscar Polak
Design: Julius Simon, Massimo Meijer
UX: Pim van Daelen
3D design: Make ‘em say
Development: Erik Rave, Tim Goosens, Jose Peña, Simeon Borisov
Account: Arvid van Kasteel, Renate Ebbenhorst
Project Management: Brendan Spijkerman
Creative Direction: Jeroen Thissen, Dani Polak
Art/Design Direction: Massimo Meijer
Copywriting: Oscar Polak
Design: Julius Simon, Massimo Meijer
UX: Pim van Daelen
3D design: Make ‘em say
Development: Erik Rave, Tim Goosens, Jose Peña, Simeon Borisov